The Impact of Absorption Capability, Innovation Capability, and Branding Capability on Firm Performance—An Empirical Study on Vietnamese Retail Firms
نویسندگان
چکیده
This study aims to explore the impact of absorption capability, innovation and branding capability on performance retailers. Using resource-based view (RBV), this proposes a research model direct firm as well indirect which is mediated by both capability. By surveying 201 middle senior managers representing Vietnamese retailers, PLS-SEM was used test hypotheses. The results show important role developing in improving retailer performance. findings also reveal significant retailers an mechanism through Based findings, practical implications for are suggested improve their strengthening
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ژورنال
عنوان ژورنال: Sustainability
سال: 2022
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su14116422